About Pooltopia
Where family memories begin
Our Story
Pooltopia and Spas was founded with a simple mission: bring premium fiberglass pools to Wisconsin families without the typical pool industry games.
We're tired of the "call for pricing" culture. We believe you deserve to know what things cost before you invest hours in consultations. That's why we built our online cost estimator—radical price transparency that's unheard of in the pool industry.
Why We're Different
1. Price Transparency
Use our online estimator to get instant pricing. No pressure, no games. We follow a simple rule: approximately $1,500 per foot of pool length, fully installed with standard features. Want exact pricing? We'll visit your property and give you a detailed quote.
2. Thursday Pools Quality
We exclusively install Thursday Pools fiberglass pools—the best in the industry. With 2-inch insulated walls, industry-leading Optimum system technology, and a lifetime structural warranty, these pools are built to last generations.
3. Wisconsin Expertise
Not all pool companies understand Wisconsin's unique challenges. Frost heave, freeze-thaw cycles, clay soil—we've dealt with it all. Every pool we install is engineered for Wisconsin's climate.
4. Appointment-Only Model
We don't have a fancy showroom with expensive overhead. We meet you at your home, where the pool will actually go. This keeps our costs down and savings get passed to you.
Our Philosophy: Safety, Customization, Fellowship
Safety: Every pool meets or exceeds Wisconsin building codes. We handle all permits and inspections. Your pool will be safe for your family.
Customization: No two backyards are the same. We work with you to design a pool that fits your space, your budget, and your vision.
Fellowship: A pool brings people together. We're not just installing fiberglass—we're creating gathering spaces for families and friends.
Service Area
We serve all of Southern Wisconsin with a focus on Madison, Janesville, Beloit, and surrounding areas. If you're in Southern Wisconsin and want a pool, we can help.
Ready to Get Started?
Schedule a free consultation or use our cost estimator