Our Commitment to Transparency

Most pool companies hide pricing because they want to control the sales process. They want you in a chair, in their showroom, before you have any idea what things cost. By the time you find out, you've already invested hours of your time and feel obligated.

We believe you deserve to know what things cost before investing your time. That is why we built our online cost estimator — it gives you real numbers, not "starting at" bait pricing. Our general rule of thumb is approximately $1,500 per linear foot of pool, fully installed with standard features.

This is not how the pool industry usually works. We do not care. Transparency is not a marketing tactic for us — it is how we believe business should be done.

Every Pooltopia quote is no-pressure, itemized, and yours to take home. There is no "this price is only good today" nonsense.

We break down every line item so you see exactly where your money goes. Pool shell, excavation, installation, backfill, plumbing, electrical, decking, features — all listed separately. No bundled mystery pricing. No hidden fees that appear at signing.

You will never sit across from us and wonder what you are actually paying for. If something is included, it is on the line item. If it is optional, it is clearly marked as such.

Pooltopia and Spas is fully licensed and insured to perform pool installations throughout Wisconsin. This is not a "side hustle" operation — we are a legitimate, credentialed business.

Every crew member who steps onto your property is covered by workers' compensation insurance. We maintain comprehensive general liability insurance that protects you in the unlikely event something goes wrong. You should never hire a pool company that cannot prove both of these things.

If any contractor ever hesitates when you ask for proof of insurance, walk away. We will hand you our certificates without hesitation.

We fact-check our own content and update pricing annually. Every cost figure on this website is based on real project data from Wisconsin installations. We do not inflate numbers to make ourselves look like a bargain, and we do not deflate them to get you on the phone.

Pool costs vary based on site conditions, soil type, access, and the features you choose. The figures you see on our site represent accurate ranges for Southern Wisconsin as of 2026. When costs change, we update the site.

If you ever find information on our website that seems inaccurate, call us at (608) 531-8359. We will verify it and correct it if needed.

All forms on this website are submitted securely. We never sell, share, or trade your personal information. Period.

Your contact information is used solely for the purpose you provided it — to get a pool quote, schedule a consultation, or ask a question. We will not add you to a marketing list without your consent. We will not share your info with "partner companies." We will not call you five times a day.

If you submit a form, expect one response from us — the one you asked for.

If something is not right, you call Josh directly at (608) 531-8359. No phone trees. No customer service departments. No ticket numbers. The owner handles it personally.

Josh Johnson is the owner and director of operations at Pooltopia and Spas. He oversees every project and takes personal responsibility for customer satisfaction. If you have a problem, he wants to hear about it directly — not through three layers of staff.

We are also listed with the Better Business Bureau and committed to resolving any concerns quickly and fairly.

Every Pooltopia pool installation is backed by multiple layers of warranty protection:

• Thursday Pools Lifetime Structural Warranty — The pool shell itself is warrantied for life against structural defects. This is the manufacturer standing behind their product.
• Pooltopia Installation Workmanship Warranty — Our installation work is warrantied. If we installed it, we stand behind it.
• Equipment Manufacturer Warranties — Pumps, filters, heaters, salt systems — all manufacturer warranties are passed through directly to you.

We provide all warranty documentation at project completion and walk you through exactly what is covered, for how long, and how to make a claim if you ever need to.